Sales Presentation Essay Example | Topics and Well Written Essays - 2250 words

Sales Presentation - Essay Example In this stage, it is important for the seller to select those prospects who can provide maximum profit to the organization. In the prospecting stage, information about the client or the customer as well as the selling organization is evaluated. Description of customer The potential customer chosen for sales presentation will be Whole Foods Market. The retail store is a grocery supermarket chain based in America (Wholefoodsmarket, 2013a). The retail chain is headquartered in Texas and was founded by John Mackey who is the current Chief Executive Officer for the organization. The company was established in 1980 and is publicly traded. The retail chain is known for selling of foods which are minimally processed and organically farmed (Wholefoodsmarket, 2013b). At present the organization has around 400 stores located in different parts of America and United Kingdom. Description of the organization The organization name is organic valley, which is a cooperative of about 1500 farm familie s producing market certified and premium organic food products. It is one of the largest organic farmer’s cooperative in United States. ... In the current sales presentation, the prospect chosen is one of the well known supermarket stores in United States. Wholesale Food Markets is into selling of those food products which are considered natural and organic. The retail chain is strict about organic and natural foods and allows only those food products which clear the safety standards according to organic food committee. This will be the primary reason for targeting Wholesale Food Market. It can be seen that both the selling organization and the prospect dwell on a basic goal of serving high quality and sustainable food products. This will be the primary touch point for rapport building. It is necessary to find common traits so that the two parties can relate to each other. Organic Valley’s objective of sustainable and eco-friendly foods and Wholesale Food Market’s mission of providing quality foods will help in breaking ice during sales pitch (Organic Valley, 2013b). Wholesale Food Market purchases products from regional, local and international wholesale vendors and suppliers. Most of its purchases come from local players provided these local food producers maintain the quality standards. According to the current reports on organic farming, only a few producers in United States meet the quality and standard criteria for organic foods. Organic Valley is one of them. These will be the building blocks during company description to the prospective client. The objective will be to initiate relationship even from an early stage, so that the prospect can connect with the company as well as its products and services. APPROACH The third stage of a selling process in approach. Here a rapport is built with the prospective customer taking the